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The versatile hot sauce.
Cholula fanbase obsess over Cholula, not because of its spice level but rather the spices it brings to a dish.
The peppery pioneers' craft.
We don't know who, how, or what situation led to these startling pairings, but they're good - shockingly good.
Celebrate the shockingly good.
Time to shine a light at the unconventional Cholula pairings - creating a world of spicy possibilities.

Phase 1:
Introduction to Social media competition

Examples:
Phase 2:
Results/Reactions to competition

Taste test video:

Phase 3:
Campaign launch based on Submissions
Prints:




Video Spots:


Experiential:
Are you daring enough to experience the shockingly good?
Give it a try with our nationally traveling pop up cafe.

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